A leading seller of sports memorabilia in the UK had instructed us to seek the possible placement of its products in South East Asia. The client was unsure as to the viability of its products in the region.
Due to our understanding of the region, we were able to identify memorabilia which would be more likely to succeed than others. This was useful to maintain focus on products which had a higher possibility of sale rather than to confuse the offering made by the client.
We carried out research by visiting stores in Singapore and Malaysia. Contact was made in attempt to purchase these items but to no avail. We quickly identified that there was a gap in the market for our client’s products, which were highly sought after but difficult to come by in the market.
Approaches were then made to the purchasing managers of interested resellers with a view to appointing them as agents or distributors and negotiations are now ongoing to ensure that the appropriate commercial terms are agreed.